Copywriter & Creative
Ladbrokes
Ladbrokes' 2022 brand platform, We Play Together, was launched across its sports and gaming business to unite players and fans like never before. This promise extended beyond just marketing, with integrated campaigns and activations designed to genuinely bring people together.
As part of this ground-breaking initiative, the company teamed up with the home of 5-a-side football, Powerleague, while also launching its own new live music and events platform, Amplify (later rebranded as Ladbrokes Live). The goal was to cross-sell two core interests of the brand's audience – football and music – in a seamless campaign.
Powerleague x Amplify
To bring this unique partnership to life, we were tasked with creating marketing messaging and experiential activations across a number of touchpoints.
As a Senior Writer and Creative on the project, I contributed copy for a number of OOH headlines marrying the football and live music experiences, as well as ideas for physical experiences at festivals and pop-up sites around the country.