Copywriter & Creative
Gala Bingo
In 2022 Gala Bingo (and sister site Gala Spins) completely rebranded under a new brand platform, 'Gala Land, where a little joy goes a long way.' Beginning with a series of TVCs, it was created to reengage the core audience, drive stronger revenue and boost long-term brand loyalty.
Building on the brand strategy to put the brilliant back into bingo for Britain, the campaign celebrated the game in a uniquely British way. The following year saw a further evolution in the platform, delivering a noticeable improvement in brand affinity and sales on key customer propositions.
Gala Land
The starting point for our through-the-line campaign was unique, playful photography captured during the TV shoot. We then moved into a vibrant world of 3D assets where the joy feels like it's popping off the page.
As a Creative Lead on the project, I worked with our design team to create scamps and develop concepts from scratch, as well as attending the shoots and working closely with our stakeholders and external agency.
To deliver the work we had daily stand-ups to pitch new ideas, take on feedback and refine each piece of creative. The campaign was a significant step forward in terms of design style, consistency and tone of voice for the brand.
