Most recently I’ve been working as a Copy Lead for Entain, a tech-driven entertainment company specialising in gaming and sports betting. As well as sharpening the pencil to craft plenty of copy, I've led the development of creative campaigns across four flagship brands – Ladbrokes, Coral, Gala and Foxy Bingo – collaborating with a crack team of graphic and motion designers to bring some pretty eclectic ideas to life.

 

As a freelance and in-house copywriter, I’ve also worked with retail, automotive, events and theatre companies in my career – including Andrew Lloyd Webber’s LW Theatres, Audi, WHSmith and Robert Dyas.

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Before making the full-time move to copywriting I spent over four years working in FMCG retail, managing the buying and commercial strategy across a number of departments at WHSmith Travel.  Whether you've bought a last-minute birthday card in your local train station or grabbed a cheeky pre-flight Mars bar in an airport, the chances are I was at least partly responsible for getting it there.

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ENTAIN

Copy Lead
Since July 2022

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Senior Copywriter
February 2021 – June 2022

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This is Beyond

Senior Copywriter
July 2019 – November 2020

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Copywriter
April 2018 – July 2019

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Robert Dyas

Copywriter
May 2017 – April 2018

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Buyagift

Copywriter
February 2017 – May 2017

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LW Theatres, Audi UK, WHSmith Travel

Freelance Copywriter
Since July 2015

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Splendid Communications

Digital Media & PR Assistant
January 2017 – February 2017

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WHSmith Travel

Junior Buyer
May 2015 – January 2017

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Assistant Buyer
September 2012 – April 2015

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Something a bit different

 

For the past few years my friends and I have thrown ourselves into an ill-advised but highly enjoyable campaign to prolong the life of our on-again-off-again nomadic cricket team, which lurches from season to season with varying measures of success. Over time we’ve accumulated an ever-swelling stockpile of amusing and unconventional tales which I have shamelessly embellished and chalked up on our website for wider consumption. If you enjoy reading about ramshackle, amateur sportsmanship, click here: http://hendricksxi.weebly.com/history.html 

 

I've also invested time and effort attempting to justify my spending on albums and gigs by publishing reviews of new music and live shows from across London, which you can read more of here: https://doubleumusicblog.wordpress.com/

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To round off this indulgent plugging of my back catalogue, you can follow the link below to read about the dizzying adventure my best friend and I had when we visited Moscow in the dead of winter. It’s a travel write up that covers some of the lesser known aspects of modern life in the Russian capital - an eye-opening and unexpected account of their after-hours, underground culture: http://thereandjustaboutbackagain.blogspot.co.uk/