Copywriter & Creative
LW Theatres
Andrew Lloyd Webber's theatre company, LW Theatres, owns six of the most famous and popular venues in the West End.
I have worked with the company as a freelance copywriter for three years, creating email marketing content, copy for articles in audience programmes, and internal communications from senior members of the business, including Andrew Lloyd Webber. I also rewrote all the website copy as part of the rebrand from Really Useful Theatres to LW Theatres in 2018.
Website copy
In 2018 the company wanted to update its image and tone of voice to be more modern, engaging and consumer-focused.
As part of this rebrand, I worked closely with the internal marketing team to understand their requirements and the new creative direction they wanted to go in. I then wrote new copy for website, working in updated brand messaging based on their new brand book - from the homepage and theatre histories to venue hire and hospitality pages.